"Some will try to change the world and some will create their own"
A universe that spreads across three spaces, a platform for expression, creation and liberation, protecting those present in it from social hierarchies found in the outside world. The Alphabet focuses on creating a platform for local artists, in belief that allocating resources for the development of people around us leads to endless creativity and desire, enabling constant growth in a symbiotic manner. At 2017 "Letters" booking agency was established. Representing local DJs, the agency aspires to be the professional home and the beating heart of the Tel Aviv’s electronic scene.
The Alpha is a space that combines industrial elements with embracing energies. The high ceilings, white ceramic tiles and the color red that sets the main tone in the room - all are elements that create an open space, allowing a liberating clubbing experience, free of judgement.
The wooden floors and wood-covered walls set the main tone in the room, combining the atmosphere of an officers’ clubs during the Vietnam War and sailing inside the heart of an old ship.
Community garden. Although it was initially opened due to the need of an additional space for clubbers, it quickly turned into a place that works every day of the week during the day and until late at night.
In such a loud world filled with sound, especially in the most complex places, it is our goal to clear the noise while discovering the sound and the person behind it.